Е-commerce web development services

4 december 18 by baseklas

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Affordable e-commerce web development services in Philadelphia and the Philly area

Contact baseklas™ for a free e-commerce web development quote!

The number of consumers who place orders online continuously grows. This means that business owners from all industries - from those who work from home to large merchants - can reach more buyers and make significantly more revenue than ever before.

There are many theories and tips for marketing and advertising of online stores - and marketing and advertising are definitely factors that must be considered. But many business owners neglect a fundamental aspect of e-commerce: web design. If you don't have a professional design for your website, visitor traffic becomes irrelevant because these visitors will hardly become customers. It is essential to have a website that is irresistible to visitors and makes them want to stay long enough to buy. Here are six tips that will help your web design turn your visitors into customers:

1. Make it clean. Every professional web designer will tell you that it is better to keep your virtual shop window clean and free of clutter. The products you sell must be clearly visible to visitors, without being encumbered with dozens of hyperlinks, fonts and flashing buttons and words. Sure, you can use a flash intro, but if you do, give the visitor total control over it. He or she should be able to play or stop the flash at any time to maintain the irritation factor to its minimum.

2. Intuitive navigation. Your web designer should think like your customer and to tailor a navigation system that will take your clients from the very first page to the product or products that you sell. The fewer clicks are needed to get from point A to point B, the greater the chance the visitor to become a customer.

3. Search functionality. Users should be able to find what they need quickly and easily. The ability to allow customers to search by keyword or product number is a great start. Later, you can add "adaptive" search, which shows results even for commonly misspellt words.

4. Easily usable shopping cart. Many online stores are losing customers at that critical point between product selection and the execution of the purchase. Intuitive and easy to use shopping cart is vital to the overall online shopping experience.

5. SSL Certificate (certificate for cryptographic protection of personal data communication in TCP / IP networks such as the Internet). If you are an online merchant, there is simply no way around the need of an SSL certificate. With the growing problems caused by the theft of personal data, your customers must be convinced that your site is secure.

6. Let the professionals do the job. When it comes to web design, do not give in to the thrill of doing it yourself. Even if you own a web design program, you better hire professional web designers that offer e-commerce web development services to create your e-commerce site.

We have mastered many ways to make your business flourish online. We will work with you as your partner in developing new solutions for your online store that will encourage visitors to order your products.


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I would highly recommend Katya and her team at baseklas™… exceeded our  expectations with our latest website. Since we are an e-commerce store  & responsiveness is crucial, they delivered time and time again.  I  would definitely consider [them] a strategic partner… worked within our  budget and helped prioritize projects, came up with alternative  solutions when needed. We look forward to a long working relationship  with baseklas™. img

Colleen Mook, President of Baby Be Hip