Search Engine Optimization

0 november 28 by baseklas


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Search engine optimization or SEO is a very important part of any website. Through various SEO techniques we will help your website appear on higher search positions in search engine results.

How do we optimize our sites?

Our team is specialized in long-term optimization for Google, but the techniques we use help your site rank high in other search engines as well.

Stage 1: We audit the current status of the site.

Our team reviews the current state of the optimization of the website and decides which optimization methods should be used to improve ranking search engines.

Stage 2: Analyze keywords and competition

Our team knows what keywords you should use on your website. Choosing keywords is one of the most important steps in the whole optimization, because if keywords and phrases are not selected properly, visitors are not targeted precisely. Knowing the competition is a very important factor in search engine optimization. We review your competitors, so that we can make better decisions on how to move your site up in the top positions in SERP (Search Engine Result Pages).

Stage 3: On-Site Internal Optimization

  • Where necessary, optimize the code of the web pages to make them more readable for search engines.
  • Optimize the internal structure of the site for more internal links.
  • Create a XML site map, following Google standards and add it to Google Webmasters Tools and in robots.txt. Sitemaps are the easiest way to show the search engines the internal structure of your site.
  • Create a robots.txt file, specifically for your site.
  • Optimize titles (title tags) on every page.
  • Optimize meta elements according to the specific needs of your site.
  • If needed, change some text on your pages.
  • Use mod_rewrite or similar technologies to create a more "readable" links to users and search engines.

Stage 4: Off-site Optimization

  • Manually add your site in various SEO friendly directories, search engines and catalogs, in order to get as many links as possible, including DMOZ.
  • Promote your site on various social media channels.

Step 5: Monitor the site and create reports on the effect of optimization

Once we do the optimization, we monitor if everything is working as expected. We prepare several reports to see the effect of optimization and to determine whether you need further optimization.

Stage 6: Consultation on future optimization

Our team will advise you on how to write good content for your page to make it easily accessible and readable by search engines.We'd also provide you recommendations about things that can be done in the future.

If for some reason (confidentiality, company policy, etc.) it is not possible for us to perform a search engine optimization on your website, we can train your webmaster how to do it.

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What our clients say


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I would highly recommend Katya and her team at baseklas™… exceeded our  expectations with our latest website. Since we are an e-commerce store  & responsiveness is crucial, they delivered time and time again.  I  would definitely consider [them] a strategic partner… worked within our  budget and helped prioritize projects, came up with alternative  solutions when needed. We look forward to a long working relationship  with baseklas™. img

Colleen Mook, President of Baby Be Hip