Baby Be Hip


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  • Custom Wordpress e-Commerce Development - Baby Be Hip
  • Custom Wordpress Development Pennsylvania - Baby Be Hip
  • Custom Wordpress E-commerce - Baby Be Hip
  • Custom Wordpress Development and Design - Baby Be Hip

Baby Be Hip hired us to upgrade their e-commerce website functionality and get a fresher look. In partnership with By Design, a local marketing agency, we matched the new site's look and feel to the existing Baby Be Hip brand identity. baseklas coded the front-end and all custom e-commerce features and integrations.

A large part of the project involved a smooth migration of all product, orders and customer data from their previous OS Commerce system to their new e-commerce platform. We needed to do this transition in a way that is most transparent to customers so that everyone could log in to the new site with their existing username and encrypted password, and still see all of their purchase history.

We also worked closely with the client to finalize their new store's product taxonomy, and presentation of all product options. Each of Baby Be Hip's products is personalized with customers' own special saying or baby name, so all product options and attributes had to be ironed out and presented in the system as clear as possible to avoid any mistakes or typos.

The home page Gift Selector is a great feature we custom-coded to streamline visitors' shopping process. It is a decisioning tool that allows shoppers to find the gift they want through just a few quick steps. Answer three questions about what you are looking for such as your price range, style of clothing and gender. Based on your response, the site returns a set of gift recommendations tailored to your specific shopping needs.

We knew that customers love Baby Be Hip's products, so we added  social media sharing for all products. The store's integration with Flickr showcases photos of customers' kids enjoying their BBH custom-made onesies and other clothing. The site has a blog to allow Baby Be Hip to communicate and connect with their clients directly. We also customized the administration interface of the store to allow employees to send private custom messages to shoppers.

Launch project

Services Provided

  • Custom back-end development
  • Front-end development
  • CMS customization
  • Social media integration
  • E-commerce build
  • Data migration
  • Email marketing integration

Technologies

  • Wordpress e-Commerce
  • PHP and MySQL
  • AJAX/jQuery
  • Constant Contact integration
  • Flickr integration

 

What our clients say

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I just got done showing the site/system to the client. Overall, he is thrilled with the functionality… best review we've had! img

Rich Angermiller, Founder of Dragonfly Interactive
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